Not content with offering the best new car warranty in Europe – Kia Motors has gone even further, now offering up to seven year’s warranty, even on a used car!
From April, customers buying an Approved used Kia up to 18 months old with no more than 18,000 miles on the clock can get the warranty topped back up to the same level as if they were buying the car from new. That means that for under £10,000, customers could get a used cee’d with a seven-year warranty making this the best used car offer around.
And just in case Kia’s bumper-to-bumper seven-year warranty isn’t enough to tempt buyers into an Approved used Kia, every car comes with a full service history, 88-point inspection, 60-day exchange programme and two years European breakdown cover.
Andrew Sellars, Head of Fleet and Remarketing, Kia Motors (UK) Limited commented; “This new Approved used car programme has come about as a result of listening to what Kia customers want. Now, more than ever people are being careful with their money and want complete faith that any product they are buying, be it a phone or a car, will last.
“We have such faith in the quality of our products that we can now offer customers the best Approved used car programme on the market. Just because you are buying second hand, doesn’t mean you have to be treated as second class. Why should used customers miss out on all the benefits that come with a new car?”
You have to say, the Kia warranty (on new & used cars) is mighty impressive and at a casual glance, gives the onlooker a real sense of confidence about the product, but in reality, we don’t know how much Kia spend on their 7 year warranty, or if the cars are any more reliable than anything else you can buy, but as the buyer, I guess you just shouldn’t care, as the warranty mostly means that you wont have to pay to fix the car when it goes wrong and that’s got to be good.
A cynic might say that offering this exceptional warranty is the only way that they can ever get someone to buy a Kia in the first place and I suppose in truth its somewhere in the middle. Manufacturers like Kia are going to struggle against the established UK players and if they are going to make in-roads and get you to forsake your trusted Ford or Vauxhall, well they need to do something very special to convince you to buy one.
Demonstrating they are going to support you car for 7 years will give you a peace of mind and maybe if you need that, Kia is the right car for you, but in fact, not many people keep their cars for 7 years and so in fact, they could be offering a 70 year warranty, as realistically, its doesn’t matter if you change your car every 2 or 3 years.
We must applaud Kia for offering this warranty, but we aren’t all driving Kia’s and I guess that must tell you something, but quite what? Well I really don’t know!
