AUDI CELEBRATES 40 YEARS OF ‘VORSPRUNG DURCH TECHNIK’
Catch phrases are something that gets into the public psyche and whether it’s a comedy catch phrase or an advertising slogan, we all know them and many of us use them in everyday conversation. Well, one of the best known advertising slogans around has turned 40 years old and its originator ‘Audi’ is celebrating the fact.
Everyone has heard the expression “Vorsprung Durch Technik” and most of us will associate it with Audi and most of us know it stands for ‘advancement through technology’ and it was even in the lyrics of ‘Parklife’ by British pop band Blur, so its for sure that a good slogan or strap-line can definitely work for a business.
Having said that, the following are advertising phrases or slogans have been used by car manufacturers. Some are still around today, whilst some were dismal failures and were dropped fairly quickly. I wonder how many of them you know or remember.
Think you know your car ad’s then – how many can you get right? Answers below
1) There is No Substitute
2) The Drive of Your Life
3) The Power of Dreams
4) Zoom Zoom
5) The Ultimate Driving Machine
6) The Car in Front is a ******
7) Feel the Difference
8) Don’t Dream It Drive It
9) First Man Then Machine
10) A Class of its Own
11) Designed For Living, Engineered to Last
12) Get the Feeling
13) The Lion Goes From Strength to Strength
14) Built For the Road Ahead
15) The Art of Performance
16) Prepare to Want One
17) Go Beyond
18) Shift Expectations
19) The Power to Surprise
20) Simply Clever
21) Move Your Mind
22) Auto emocion
23) Today – Tomorrow – ******
24) Driving is Believing
25) Beauty is not Enough
26) When You Get It, You Get It
27) For Life
28) There’s Only One
29) You Can With A ******
30) Think Small
31) Créative technologie
32) Hand-built by robots
33) Size Matters
34) The Relentless Pursuit of Perfection
1-Porsche 2-Peugeot 3-Honda 4-Honda 5-BMW 6-Toyota 7-Ford 8-Jaguar 9–Honda 10–Rover 11–Ford 12–Toyota 13–Peugeot 14-Ford 15-Jaguar 16-Hyundai 17-Land Rover 18-Nissan 19-Kia 20-Skoda 21-SAAB 22-Seat 23-Toyota 24-Hyundai 25-Alfa Romeo 26-Subaru 27-Volvo 28-Jeep 29-Nissan 30-Volkswagen 31-Citroen 32-Fiat 33-Renault 34-Lexus
